Links for December 15, 2006

• Modern Marketing: When You Say Community... A very insightful post from James Cherkoff on what community really means and why marketers need to be careful.
  
  
• The Long Tail: What Would Radical Transparency Mean For Wired? Chris Anderson wades well out into the blue ocean an imagines a totally transparent media model for Wired . . or anyone else, really.
  
  
• AdRants: Sony Takes It Up the A** For For Fake Blog. Oh man, oh man, oh man.
  

• AdWeek: Southwest Embraces User-Created Spots. Something to keep and eye on as it unfolds.
  
  
• Creating Passionate Users: Become the thing that replaces you. Best title for a post I’ve seen in a long time. And the actual post is great too.